A big welcome to the world of Marketing Transformation!
Successful marketing is value-based, long term, two-way relationships. It's basically communicating the right message, effectively, to the right audience, at the right time, in the right place and providing valuable information that transforms that audience.
Here, we explore all aspects of the marketing journey - resources, training, conversations, podcasts and more. Keep checking in often, as we'll add and improve this all the time.
You see, the marketing journey is NOT linear, it's ongoing; it's long term relationships (not one-night stands). So join the fun, let me know how I can help. I'm committed to your success.
FREE stuff, designed to Transform your Marketing!
The Transformational Marketing Blueprint guides you through a comprehensive customer focused, 12 step marketing framework, providing a systematic way to serve your customers and grow your business.
In this guided online Ideal Client Workshop, you'll develop a deep knowledge, deep understanding and deep connection to your ideal client.
PLACES STRICTLY LIMITED.
This course will cover steps to get started with your podcast, how to land guest appearances on other people's podcasts, growing your podcast audience, engagement with your audience, monetizing your podcast.
PLACES STRICTLY LIMITED.
We love working with our 1:1 clients to deliver exceptional outcomes for them and their business. Interested in learning more? Click the button!
Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients.
Unfortunately, few people have access to speaking tours and in the current global environment of travel restrictions and social distancing, in-person speaking opportunities have been postponed or cancelled.
Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business.
There are currently over 800,000 podcasts in the public domain and in most first-world countries between 25 - 50% of people listen to podcasts. Some 3.5 million people listen in Australia alone.
Most podcasts are looking for guests!
Setting up a Podcast PR campaign requires a systematic approach to identifying the right audiences, podcast shows and landing a guest gig. Then showing up, prepared and presenting your best and following up with active promotion of your guest appearances.
If you want an innovative and easy PR strategy for your business, one that is effective, fun and highly profitable, then this information is for you.
The Podcast Guesting Playbook teaches you everything you need to know to get booked on podcasts as an expert guest, on shows that are relevant to your professional niche. Our goal is to give you our entire fully tested process to prepare you for a custom podcast tour that will help you get exposure to new audiences, build visibility, trust and authority in you and your business.
By following the system described in the Playbook, you should be able to land at least 4 podcast guest spots within 3 weeks of starting to apply the system.